ENTREPRENEURIAL MARKETING
PROMOTION STRATEGIES
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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It covers all of the cost
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With more money its helps promote business
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people will be more motivated to buy a product when they are offered an added value gift in exchange
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None of the above
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Detailed explanation-1: -What is Premium Offer? Traditionally premium offer is defined as a sales promotion technique where the customers are given two or more products and they pay lower than the price of the combined products. It is an inducement for the customers to buy more products.
Detailed explanation-2: -The objectives of a sales promotion is to increase consumer demand, stimulate market demand, to get potential buyers to heed a call to action, increase the size of purchases and improve product availability using media and non-media marketing communications.
Detailed explanation-3: -With a pull strategy, promotion is directed to end users-usually ultimate consumers. The objective is to motivate them to ask retailers for the product. The retailers, in their turn, will request the product from wholesalers and wholesalers will order it from the producer.