ENTREPRENEURIAL MARKETING
PROMOTION STRATEGIES
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Which of the following characteristics is shared by advertising and publicity:
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Is impersonal since there is no interaction with the customer
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Must be paid for
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Receives close attention from all customers in the target market.
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Presents the same message to all members if the target market
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Explanation:
Detailed explanation-1: -The main difference between advertising and publicity is that advertising is a paid activity that aims to increase sales of a company’s product or service. On the other hand, publicity is a free-of-cost activity that aims to make a company’s product or service popular among the common mass.
Detailed explanation-2: -The Marketing Communications Mix is the specific mix of advertising, personal selling, sales promotion, public relations, and direct marketing a company uses to pursue its advertising and marketing objectives.
Detailed explanation-3: -Answer and Explanation: Option e) Advertising is usually directly paid, and publicity is usually indirectly paid is the correct answer.
There is 1 question to complete.