ENTREPRENEURIAL MARKETING
PROMOTION STRATEGIES
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Which of the following statements best defines the term promotional mix:
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The way in which businesses combine promotional methods
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The “magic formula” used in developing promotional plans
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The confusion of too many promotional techniques
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The rotation technique used for promoting employees
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Explanation:
Detailed explanation-1: -A promotional mix is defined as the combination of different marketing strategies used to communicate the benefits of using a particular product or service and to influence the buying behavior of their target demographic. The marketing strategies that make up the promotional mix are: Advertising. Public relations.
Detailed explanation-2: -Joint marketing campaigns are called a promotional mix. Activities might include advertising, sales promotion, personal selling, and public relations.
Detailed explanation-3: -Advertising. Public relations or publicity. Sales promotion. Direct marketing. Personal selling.
There is 1 question to complete.