ENTREPRENEURSHIP

Detailed explanation-1: -When American psychologist Frederick Irving Herzberg developed this theory in 1968, it quickly became the most requested article in the Harvard Business Review. Herzberg believed that these two factors impacted employees’ performance in different ways.

Detailed explanation-2: -The Herzburg two-factor theory, also known as the Herzburg’s Hygiene Theory, posits that job satisfaction and dissatisfaction are not opposites. The research underpinning this theory identifies characteristics of jobs that related to job satisfaction-while a different set of job factors lead to dissatisfaction.

Detailed explanation-3: -Herzberg’s motivation theory is one of the content theories of motivation. These attempt to explain the factors that motivate individuals through identifying and satisfying their individual needs, desires and the aims pursued to satisfy these desires. This theory of motivation is known as a two factor content theory.