ENTREPRENEURIAL OPERATIONS
INVENTORY MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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How many aspects are there in the Segment Strategy Definition?
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5
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4
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3
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6
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Explanation:
Detailed explanation-1: -The four pillars of segmentation marketers use to define their ideal customer profile (ICP) are demographic, psychographic, geographic and behavioral.
Detailed explanation-2: -There are four common target marketing strategies: mass (undifferentiated) marketing, differentiated marketing, niche marketing, and micromarketing.
Detailed explanation-3: -Psychographic Segmentation. This method of segmentation addresses the consumer’s values, beliefs, perceptions, attitudes, interests and behaviors. Demographic Segmentation. Geographic Segmentation. 28-Jun-2019
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