ENTREPRENEURIAL OPERATIONS
PRODUCTION PLANNING AND CONTROL
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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qualitative
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quantitative
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long term
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short term
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Detailed explanation-1: -3) Sales force composite (qualitative) This technique uses the experience of the sales teams (individual sales reps, managers) to produce forecasts. It is a grass roots method that attempts to gain insight into regions, products, and even individual customers.
Detailed explanation-2: -The qualitative forecasting approach can also be broken up into 4 different methods: Executive Opinion: A group of executives making a decision on what will happen in the next period. (i.e. The CEO, COO, VP of Sales, and VP of marketing meet to decide, based on their experience, where the company sales are headed.)
Detailed explanation-3: -a method of forecasting future demand for a product by adding together what each member of the sales force expects to be able to sell in his or her territory.