ENTREPRENEURIAL OPERATIONS
SUPPLY CHAIN MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Channel Integration
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Channel Partnership
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Channel Management
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Channel Changing
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Detailed explanation-1: -Definition: The term Channel Management is widely used in sales marketing parlance. It is defined as a process where the company develops various marketing techniques as well as sales strategies to reach the widest possible customer base.
Detailed explanation-2: -Channel management, also known as marketing management, is a tool that allows the marketing department of a company to make products and services available using different methods. There are various strategies that employees may use to distribute products, depending on the goals and objectives of the company.
Detailed explanation-3: -There are four types of distribution channels that exist: direct selling, selling through intermediaries, dual distribution, and reverse logistics channels. Each of these channels consist of institutions whose goal is to manage the transaction and physical exchange of products.