ENTREPRENEURSHIP

ENTREPRENEURIAL OPERATIONS

SUPPLY CHAIN MANAGEMENT

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
A producer decides to use agents to get his products in the market. The producer is using ____
A
Direct distribution
B
Channel A Distribution
C
Intermediaries
D
No distribution
Explanation: 

Detailed explanation-1: -independent firms which assist in the flow of goods and services from producers to end-users; they include agents, wholesalers and retailers; marketing services agencies; physical distribution companies; and financial institutions. Also referred to as Middlemen.

Detailed explanation-2: -Selective distribution means that the producer relies on a few intermediaries to carry their product. Exclusive distribution means that the producer selects only very few intermediaries, such as is often the case with luxury goods.

Detailed explanation-3: -Intensive Distribution In intensive distribution, the manufacturer tries to place their product in as many sales outlets as possible. The manufacturers themselves, sales teams, and commercial representatives are all involved in this method. They are responsible for distributing products to sales outlets.

There is 1 question to complete.