ENTREPRENEURIAL OPERATIONS
SUPPLY CHAIN MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Among the competitive strategies, that search for exclusivity in its products, that is, offering products with high added value is:
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Tactical Planning
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cost leadership
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Differentiation
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Focus
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Standardization
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Explanation:
Detailed explanation-1: -Differentiation strategy is a strategy in which an organization seeks to distinguish itself from competitors through the quality of its products or services [31]. According to Porter [30], if product or service is unique, this strategy provides high customer loyalty.
Detailed explanation-2: -Product differentiation is fundamentally a marketing strategy to encourage the consumer to choose one brand or product over another in a crowded field of competitors.
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