ENTREPRENEURIAL OPERATIONS
SUPPLY CHAIN MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Direct Channel
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Indirect Channel
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Either A or B
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None of the above
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Detailed explanation-1: -When a manufacturer employs one or more intermediaries to sell and distribute their product to the customers it is called as indirect selling.
Detailed explanation-2: -Intermediaries are used in indirect channels to distribute, sell and promote goods and services. Intermediaries may more commonly be referred to as middlemen. Examples of intermediaries include the following: Wholesalers are intermediaries between manufacturers and retailers.
Detailed explanation-3: -A middleman plays the role of an intermediary in a distribution or transaction chain who facilitates interaction between the involved parties. Middlemen specialize in performing crucial activities involved in the purchase and sale of goods in their flow from producers to the ultimate buyers.