ENTREPRENEURIAL OPERATIONS
SUPPLY CHAIN MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Channel of Distibution
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Retailer
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Intermediaries
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Wholesaler
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Detailed explanation-1: -The path a product takes from producer or manufacturer to final user is called the channel of distribution. Channel members include wholesalers, retailers, agents, independent manufacturers’ representatives. Intermediaries reduce number of contacts required to reach the final user.
Detailed explanation-2: -A distribution channel in marketing refers to the path or route through which goods and services travel to get from the place of production or manufacture to the final users.
Detailed explanation-3: -Distribution Paths The Distribution Path or Path Name is a text string of alphanumeric characters used in certain ACES screens (e.g, New GP Platform Properties Window, GP Platform Properties Window, CNR Add Platform Window).