ENTREPRENEURIAL OPERATIONS
SUPPLY CHAIN MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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They maintain a close interaction with consumers.
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The wholesaler promotes the product to retailers.
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Wholesalers are able to offer credit to retailers.
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The cost of warehousing is passed on to the wholesaler.
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Detailed explanation-1: -Functions of a Wholesalers – Top 7 Functions: Storage, Sales Promotional Work, Transportation, Storage, Financial Help, Risk Taking, Packing and Grading. (a) Storage – They forecast the demand for goods and store different varieties of goods from several manufacturers, either from India or abroad.
Detailed explanation-2: -Providing new products information to the customers is not the function of a wholesaler. The primary function of a wholesaler is to purchase the product from the manufacturer and sell it to the retailers.
Detailed explanation-3: -The whole sellers buy goods directly from the consumers in stock or in bulk quantity. They further sell it to the retailers to earn profit. This way they become connecting link between retailer and producer. The retailer further sells it to the customers.