ENTREPRENEURIAL OPERATIONS
SUPPLY CHAIN MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Intensive distribution
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Cohesive distribution
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Wide distribution
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None of the above
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Detailed explanation-1: -An intensive distribution strategy involves selling a product in as many outlets as possible. Selective distribution involves selling a product at select outlets in specific locations. Exclusive distribution involves selling a product through one or very few outlets.
Detailed explanation-2: -Intensive distribution is a marketing strategy that involves making a company’s products available to customers in as many places as possible. This usually means selling the product in as many stores as you can.
Detailed explanation-3: -Definition: Intensive distribution is a form of marketing strategy under which a company tries to sell its product from a small vendor to a big store. Virtually, a customer will be able to find the product everywhere he goes.