ENTREPRENEURIAL OPERATIONS
SUPPLY CHAIN MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Direct and Indirect
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Consumer and Industrial
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Rack Robbers and Drop Shippers
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None of the above
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Detailed explanation-1: -A direct distribution channel allows consumers to buy and receive goods directly from the manufacturer. An indirect channel moves products from the manufacturer through various intermediaries for delivery to the consumer. Both distribution channels have advantages and disadvantages for a business.
Detailed explanation-2: -Direct Versus Indirect Sales If you go to a Nike store or the Nike website to purchase a pair of their shoes you would be using a direct sales channel. Buying them through websites like Zappos and Amazon, or purchasing them at any other sporting goods stores is an example of an indirect sales channel.
Detailed explanation-3: -a marketing channel in which there are two levels of intermediaries (for example, a wholesaler and a retailer) between the manufacturer and the end-user. See Marketing Channels.
Detailed explanation-4: -One-level Channel (Manufacturer to Retailer to Customer) Two-Level Channel (Manufacturer to Wholesaler to Retailer to Customer) Three-Level Channel (Manufacturer to Agent to Wholesaler to Retailer to Customer) 22-Feb-2023