ENTREPRENEURIAL OPERATIONS
SUPPLY CHAIN MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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administers, manufacturer, retailer, and corporate
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administers, contractual, and corporate
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manufacturer, retailers, and consumer
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manufacturer, wholesaler, retailer, and consumer
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Detailed explanation-1: -A vertical marketing system refers to the teamwork of the different members of any distribution channel. This can include producers, retailers, and wholesalers. All of them need to work with one another in order to successfully deliver products to consumers and achieve the best possible efficiency.
Detailed explanation-2: -Three vertical marketing systems include corporate, contractual, and administered.
Detailed explanation-3: -A vertical marketing system (VMS) is a distribution channel structure in which producers, wholesalers, and retailers act as a unified system. One channel member owns the others, has contracts with them, or has so much power that they all cooperate.
Detailed explanation-4: -A vertical market is made up of companies that offer goods and services to meet the needs of customers in a specific industry or niche market. In a vertical market, similar products and services or compatible products and services are developed and marketed to a designated set of customers.