ENTREPRENEURIAL OPERATIONS
SUPPLY CHAIN MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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What is market channel management?
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a types of channel conflict in which members at the same level of a marketing channel, for examples, two competing retailers or two competing manufacturers, are in disagreement or discord, such as when they are in a price war
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refers to a set of approaches and techniques firms employ to efficiently and effectively integrate their suppliers
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a promotional strategy that encourages people to pass along a marketing message to other potential consumers
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refers to a set of approaches and techniques firms employ to efficiently and effectively integrate their supplies, manufacturers, warehouses, stores, and transportation intermediaries
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Explanation:
Detailed explanation-1: -Marketing channels are focused on bringing together the partners who can most efficiently deliver the right marketing mix to the customer in order to maximize value. Marketing channels provide a more narrow focus within the supply chain. Marketing channels are purely customer facing.
Detailed explanation-2: -Today, the most popular types of marketing channels are websites, email, targeted digital advertising, and events (digital or in-person). In the past, people usually used a direct distribution channel (like mailers) or an indirect marketing channel (like television).
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