ENTREPRENEURIAL OPERATIONS
SUPPLY CHAIN MANAGEMENT
|
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
|
What is the 6th and final step in making information flow through marketing channels?
|
|
Customer to Store
|
|
|
Buyer to Manufacturer
|
|
|
Store to Manufacturer
|
|
|
Manufacturer to Distribution Center and Buyer
|
Explanation:
Detailed explanation-1: -Phase 6: Choosing the “Best” Channel Structure In theory, the channel manager should choose an optimal structure that would offer the desired level of effectiveness in performing the distribution tasks at the lowest possible cost. In reality, choosing an optimal structure is not possible.
Detailed explanation-2: -There are six functions of marketing which are; channel management, marketing-information management, pricing, product/service management, promotion, and selling.
There is 1 question to complete.