ENTREPRENEURIAL OPERATIONS
SUPPLY CHAIN MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Retailers
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Direct customers
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Rack robbers
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None of the above
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Detailed explanation-1: -Wholesalers act as the intermediaries between manufacturers and retailers. Distributors act as the intermediaries between manufacturers and end-users. Retailers buy products from manufacturers or other intermediaries and sell them to the end consumer.
Detailed explanation-2: -independent firms which assist in the flow of goods and services from producers to end-users; they include agents, wholesalers and retailers; marketing services agencies; physical distribution companies; and financial institutions. Also referred to as Middlemen.
Detailed explanation-3: -Agents and brokers. Agents and brokers represent manufacturers and serve their interests when trying to attract buyers. Wholesalers and resellers. Distributors. Physical and online retailers. 19-Dec-2022