ENTREPRENEURSHIP

Detailed explanation-1: -Continuous research is about opening, building, and maintaining “a dialogue” with audiences of interest. It provides businesses with a means to stay abreast ever-changing opinions, needs, desires, and behaviors.

Detailed explanation-2: -Marketing research projects, like the other MIS components, are continuous, running 24/7. Marketing has been defined as a function and set of processes for creating, communicating, and delivering value to customers, and for managing customer relationships in ways that benefit the organization and its stakeholders.

Detailed explanation-3: -Marketing is a continuous process of identifying consumer needs and fulfilling such needs through product development, promotion and pricing.