ENTREPRENEURIAL OPPORTUNITIES
COMPETITIVE ANALYSIS
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Total Sales ÷ Total Market Size = Market Share Percentage
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Total Target Market ÷ Total Market Segment = Market Share Percentage
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Either A or B
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None of the above
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Detailed explanation-1: -Market share is the percent of total sales in an industry generated by a particular company. Market share is calculated by taking the company’s sales over the period and dividing it by the total sales of the industry over the same period.
Detailed explanation-2: -You can determine a company’s market share by dividing its total sales or revenues by the industry’s total sales over a fiscal period. Use this measure to get a general idea of the size of a company relative to the industry.
Detailed explanation-3: -The formula below can help you calculate market size: Number of target users x purchases expected in a given period = market size or volume.
Detailed explanation-4: -Market share is a basic economic metric that is used to gauge the strength of a particular company compared to its competitors and its potential for future growth.