ENTREPRENEURSHIP

ENTREPRENEURIAL OPPORTUNITIES

FEASIBILITY ANALYSIS

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
A(n) ____ involves showing a preliminary description of a product or service idea to prospective customers to gauge customer interest, desirability, and purchase intent.
A
concept test
B
product/service statement
C
impression test
D
idea prospectus
E
idea test
Explanation: 

Detailed explanation-1: -Concept testing is a vital part of product development.

Detailed explanation-2: -concept test. involves showing a preliminary description of a product or service ideas called a concept statement, to industry experts and prospective customers to solicit their feedback. buying intentions survey. is an instrument that is used to gauge customer interest in a product or service.

Detailed explanation-3: -Product testing, also called consumer testing or comparative testing, is a process of measuring the properties or performance of products.

Detailed explanation-4: -Concept testing is defined as a research method that involves asking customers questions about your concepts and ideas for a product or service before actually launching it. Thus, you can gauge your customers’ acceptance and their willingness to buy and therefore make critical decisions before the launch.

There is 1 question to complete.