ENTREPRENEURIAL OPPORTUNITIES
IDENTIFYING AND EVALUATING BUSINESS OPPORTUNITIES
|
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
|
|
|
Demographic
|
|
|
Geographic
|
|
|
Ethnicity
|
|
|
Values
|
Detailed explanation-1: -Demographic, psychographic, geographic, and behavioral are the four pillars of market segmentation, but consider using these four extra types to enhance your marketing efforts.
Detailed explanation-2: -Common characteristics of a market segment include interests, lifestyle, age, gender, etc. Common examples of market segmentation include geographic, demographic, psychographic, and behavioral.
Detailed explanation-3: -Demographic segmentation based on age: One of the most important variables for demographic segmentation is age. A generation is a set of people who were born during the same era, grew up with the same type of experiences with some geographic segmentation. For example, baby boomers are those born between 1946 and 1964.