ENTREPRENEURSHIP

Detailed explanation-1: -Psychographic segmentation is defined as a market segmentation technique where groups are formed according to psychological traits that influence consumption habits drawn from people’s lifestyle and preferences. It is mainly conducted on the basis of “how” people think and “what” do they aspire their life to be.

Detailed explanation-2: -Psychographic segmentation divides buyers into different segments based on internal characteristics-personality, values, beliefs, lifestyle, attitudes, interests, and social class-so you can market accordingly. It requires looking beyond customers as they pertain to your brand and seeing them as individuals.

Detailed explanation-3: -Definition: Customer lifestyle segmentation is a practice which involves dividing the information of each and every customer into small sub-groups. These sub-groups are made from the data pertaining to each and every customer. These groups are created to draw inferences about customer choices, likes or dislikes.