ENTREPRENEURIAL OPPORTUNITIES
IDENTIFYING AND EVALUATING BUSINESS OPPORTUNITIES
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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When a business conducts a customer analysis and identifies territories, determines the possible buyers in the territories, and estimates the purchases of buyers, it is evaluating which factor?
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Market potential of an area
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Psychographics of a segment
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Potential media exposure
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Market share of competitors
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Explanation:
Detailed explanation-1: -Business situation analysis is a review of past performance and achievements of the enterprise. Identifying the target market defines clearly the specific group of potential customers who need the enterprise aims to fulfill the goals.
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