ENTREPRENEURSHIP

ENTREPRENEURIAL OPPORTUNITIES

IDENTIFYING AND EVALUATING BUSINESS OPPORTUNITIES

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
When sellers offer one-size-fits-all products that will appeal to most buyers, they are using which strategy?
A
Market segmentation
B
Mass production
C
Demographic segmentation
D
Mass marketing
Explanation: 

Detailed explanation-1: -Persuasive advertising is a method of advertising that attempts to convince a consumer to purchase a product or service by appealing to their needs and desires. This advertising method attempts to frame products in a positive light and convince consumers about its benefits.

Detailed explanation-2: -Definition: A competitive analysis is a strategy where you identify major competitors and research their products, sales, and marketing strategies. By doing this, you can create solid business strategies that improve upon your competitor’s.

Detailed explanation-3: -Market segmentation is the process of dividing a broad population into subgroups according to certain shared factors. These groups may have common demographics (age, gender, etc.), geographic location, attitudes, behaviors, or a combination of similar characteristics. A consumer may belong to multiple market segments.

There is 1 question to complete.