ENTREPRENEURIAL OPPORTUNITIES
IDENTIFYING AND EVALUATING BUSINESS OPPORTUNITIES
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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When the Green Company selected its target market, it decided to ignore the segment differences and generate appeal with one offer. The company is using which marketing strategy?
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Mass
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Individual
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Niche
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Isolated
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Explanation:
Detailed explanation-1: -By choosing to go with the concentrated marketing approach, companies focus on a smaller market segment that promises profitability. Once you understand your market segment, you can fine-tune your services, products, and prices to meet the specific needs of that targeted audience.
Detailed explanation-2: -a market coverage strategy in which a firm decides to ignore market segment differences and appeal to the whole market with one offer or one strategy.
There is 1 question to complete.