ENTREPRENEURSHIP

ENTREPRENEURIAL OPPORTUNITIES

IDENTIFYING AND EVALUATING BUSINESS OPPORTUNITIES

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Which should be included in the executive summary of a marketing plan?
A
A description of the target market(s)
B
A mission statement
C
The names and numbers of marketing team members
D
A SWOT analysis chart
Explanation: 

Detailed explanation-1: -Your executive summary should include: The name, location, and mission of your company. A description of your company, including management, advisors, and brief history. Your product or service, where your product fits in the market, and how your product differs from competitors in the industry.

Detailed explanation-2: -What should include in an executive summary? A brief description of the business, including its purpose and mission statement. A summary of the product/service offering.

Detailed explanation-3: -The executive summary should cover the main parts of your marketing plan, as well as information about your company and brand, your products or services, the market, and your overall direction.

Detailed explanation-4: -A mission statement makes up part of a business’s overarching content marketing strategy, which can also include a value proposition, a statement outlining the benefits of a product or service.

There is 1 question to complete.