ENTREPRENEURIAL OPPORTUNITIES
MARKET RESEARCH
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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A business introduces a new product to mid-sized cities in the southeastern section of the country. The business monitors the product’s sales to determine if it should introduce the product nationwide. What marketing research method is the business using?
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Observation
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Test marketing
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Consumer panel
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Survey
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Explanation:
Detailed explanation-1: -For which type of products are concept tests thought to be less effective in predicting the success of a product? Products that create new consumption patterns. The beginning of which stage of the product life cycle is signaled by a long-run drop in a product’s sales? Decline stage.
Detailed explanation-2: -Which of the following is true of the marketing environment? The marketing environment forces affect the lifestyles of customers.
There is 1 question to complete.