ENTREPRENEURIAL OPPORTUNITIES
MARKET RESEARCH
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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A company creates a questionnaire to get information about a customer’s feelings about a recent purchase. This is an example of what type of data source?
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public data
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secondary data
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reviews
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focus group
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Explanation:
Detailed explanation-1: -An example of secondary market research includes searching online commercial databases. These are archives of data from commercial sources on the Internet. Researchers can dig around these databases to find their secondary data sources.
Detailed explanation-2: -Some of the most common types of secondary research sources are: Analyst reports. Customer emails, surveys, and feedback results.
Detailed explanation-3: -Published market studies. Competitive information. White papers. Analyst reports. Previous in-house studies. Prior internal focus groups. Customer emails. Customer surveys and feedback. More items •14-Jan-2020
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