ENTREPRENEURIAL OPPORTUNITIES
MARKET RESEARCH
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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A decision problem may be translated into several
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sets of secondary data.
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other decision problems.
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research problems.
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situation analyses.
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Explanation:
Detailed explanation-1: -The management decision problem asks what the decision maker needs to do, whereas the marketing research problem asks what information is needed and how it can best be obtained (see Table 4.1). Research is directed at providing the information necessary to make a sound decision.
Detailed explanation-2: -A Research Question describes the task researchers need to do. A Business Question describes why the task is being done. Both questions are important and insights professionals need to understand the link between the two and how they fit into the wider picture.
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