ENTREPRENEURIAL OPPORTUNITIES
MARKET RESEARCH
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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a method of analyzing data that lets the analyst look at the responses to one question in relation to the responses to one or more other question
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cross tabulation
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field service firm
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random error
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frame error
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Explanation:
Detailed explanation-1: -In probability sampling, the units are selected randomly while in quota sampling a non-random method is used-it is usually left up to the interviewer to decide who is sampled.
Detailed explanation-2: -Observing people and asking them questions are the two principal ways to collect new or primary data for a marketing study. Facts and figures obtained by watching, either mechanically or in person, how people actually behave is the way marketing researchers collect OBSERVATIONAL DATA.
Detailed explanation-3: -The null hypothesis is that the two variables are not related. Observed frequencies are the actual cell counts in the cross-tabulation table. Observed frequencies are compared to expected frequencies.
There is 1 question to complete.