ENTREPRENEURIAL OPPORTUNITIES
MARKET RESEARCH
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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A research project can involve both problem identification and problem-solving research
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True
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False
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Either A or B
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None of the above
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Explanation:
Detailed explanation-1: -Sales analysis research is a type of problem solving research. Problem identification research provides information about the marketing environment and helps diagnose a problem. The findings of problem solving research are used in making decisions that will solve specific marketing problems.
Detailed explanation-2: -Problem-oriented research means a high investment in learning about and taking account of other perspectives relevant to the problem to be solved.
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