ENTREPRENEURIAL OPPORTUNITIES
MARKET RESEARCH
|
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
|
A sample in a market research study is pulled to represent the ____
|
|
concept
|
|
|
population
|
|
|
research
|
|
|
sample
|
Explanation:
Detailed explanation-1: -Studies are conducted on samples because it is usually impossible to study the entire population. Conclusions drawn from samples are intended to be generalized to the population, and sometimes to the future as well. The sample must therefore be representative of the population.
Detailed explanation-2: -A representative sample is a subset of a population that seeks to accurately reflect the characteristics of the larger group.
Detailed explanation-3: -Sampling is an effective way of obtaining opinions from a wide range of people, selected from a specific group, in a bid to find out more about a whole group in general.
There is 1 question to complete.