ENTREPRENEURIAL OPPORTUNITIES
MARKET RESEARCH
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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a set of procedures/methods that regularly generates, stores, analyzes, & distributes info for making marketing & other business decisions
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marketing research reports
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company records
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marketing system information
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customer profile data
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Explanation:
Detailed explanation-1: -A marketing information system (MIS) is a set of procedures and methods used to gather, analyze, and interpret information related to marketing decisions.
Detailed explanation-2: -A marketing information system, sometimes known as an MIS, is a system that helps marketers improve their decision-making by collecting, storing, analysing, and disseminating relevant data about their marketing efforts.
Detailed explanation-3: -Four common types of market research techniques include surveys, interviews, focus groups, and customer observation.
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