ENTREPRENEURIAL OPPORTUNITIES
MARKET RESEARCH
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Observation.
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Focus Group.
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Survey.
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Test Market.
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Detailed explanation-1: -A focus group could be defined as a group of interacting individuals having some common interest or characteristics, brought together by a moderator, who uses the group and its interaction as a way to gain information about a specific or focused issue.
Detailed explanation-2: -A Focus Group Discussion (FGD) is a qualitative research method and data collection technique in which a selected group of people discusses a given topic or issue in-depth, facilitated by a professional, external moderator.
Detailed explanation-3: -A focus group can consist of any number that the researcher defines as a group, from three to 12 participants being common. As with individual interviews, focus group sessions generally last no more than 90 minutes out of consideration for the participants’ time.
Detailed explanation-4: -Single Focus Group. This is what most people think about when asked about focus groups. Mini Focus Group. Two-Way Focus Group. Dual Moderator Focus Group. Dueling Moderator Focus Group. Respondent Moderator Focus Group. Remote Focus Group.