ENTREPRENEURSHIP

ENTREPRENEURIAL OPPORTUNITIES

MARKET RESEARCH

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
After significant market research, Dan is evaluating his business compared to another local business offering a similar service. His observations tell him that the other business offers lower prices, but that his own services are higher quality and result in greater customer satisfaction. What activity is Dan engaging in with his market research?
A
Secondary research
B
Competitive analysis
C
Forecasting
D
Qualitative analysis
Explanation: 

Detailed explanation-1: -Competitive analysis is a secondary market research method where a company collects and analyzes information about competitors in their market. It involves identifying all the primary and secondary rivals to your business and determining their offerings, profits, marketing strategies and more.

Detailed explanation-2: -Business research: Definition Business research is a process of acquiring detailed information of all the areas of business and using such information in maximizing the sales and profit of the business. Such a study helps companies determine which product/service is most profitable or in demand.

Detailed explanation-3: -Product/Service Use Research Product or service use research offers insight into how and why your audience uses your product or service, and specific features of that item. This type of market research also gives you an idea of the product or service’s usability for your target audience.

There is 1 question to complete.