ENTREPRENEURIAL OPPORTUNITIES
MARKET RESEARCH
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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An independent department store wants to collect information regarding the most common route customers take when walking through its store. Which of the following is the most suitable way for the business to gather this information?
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Internet research
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Focus group
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Observation
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Questionnaire
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Explanation:
Detailed explanation-1: -While there are many ways to perform market research, most businesses use one or more of five basic methods: surveys, focus groups, personal interviews, observation, and field trials. The type of data you need and how much money you’re willing to spend will determine which techniques you choose for your business.
Detailed explanation-2: -Market research can help by providing information on the effectiveness of your marketing efforts. We can design studies to gather feedback from customers on the look and feel of your marketing messages. We can also measure customer awareness and reaction to specific marketing campaigns and activities.
There is 1 question to complete.