ENTREPRENEURIAL OPPORTUNITIES
MARKET RESEARCH
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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An internet travel agent sells expensive round the world cruises. Which of the following market segments is the travel agent most likely to target?
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Families with children under 5.
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Local residents.
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People with higher disposable incomes.
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Young, single men.
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Explanation:
Detailed explanation-1: -Psychographic segmentation in tourism: Dividing customers based on their lifestyle, interests, values, and personality traits. Behavioral segmentation in tourism: Segmenting customers based on their behaviors and actions, such as travel frequency, spending habits, and travel motivations.
Detailed explanation-2: -An example of marketing segmentation using demographics could be developing tours for young people, aged 18-25. They would most likely require an inexpensive, lively travel holiday, with a variety of social and entertainment activities, as well as plenty of free time for exploring.
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