ENTREPRENEURIAL OPPORTUNITIES
MARKET RESEARCH
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Answer: Of the following, this data collection method tends to be very expensive because of interviewers’ travel time and mileage costs.
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In-home, personal interview
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Focus group
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Mail Survey
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None of the above
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Explanation:
Detailed explanation-1: -Efficiency in interviewing is crucial because, of all the primary data collection methods, in-person interviewing can be the most expensive.
Detailed explanation-2: -An interview is a qualitative research method that relies on asking questions in order to collect data. Interviews involve two or more people, one of whom is the interviewer asking the questions.
Detailed explanation-3: -In a structured interview, the researcher asks a fixed set of questions to every participant. The questions and their order are pre-decided by the researcher. The interview follows a formal pattern. Structured interviews are more cost efficient and can be less time consuming.
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