ENTREPRENEURIAL OPPORTUNITIES
MARKET RESEARCH
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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attitude research is also known as
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product research
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opinion-based research
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market research
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customer research
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Explanation:
Detailed explanation-1: -An investigation into the attitudes of people towards an organization or its products. Attitude research is important to advertising specialists in planning campaigns. For example, it might reveal a ‘Buy British’ attitude among respondents, which would present a marketing and advertising problem to a US manufacturer.
Detailed explanation-2: -Attitudinal research methods rely on self-reported data. This means that they reflect people’s stated beliefs, perceptions, and expectations. This category includes things like interviews, surveys, focus groups, and card sorts-all of which ask study participants to tell researchers what they think.
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