ENTREPRENEURIAL OPPORTUNITIES
MARKET RESEARCH
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Bank of America sends out customer surveys to all of its customers asking them about the services that they would be interested in . What type of research is happening?
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market research (Market Intelligence)
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product research
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advertising research
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sales research
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Explanation:
Detailed explanation-1: -An example of market research is conducting an online search on a particular topic and making note of the most recent data published on that topic.
Detailed explanation-2: -Market Segmentation. When conducting market segmentation studies we’re generally asking survey questions aimed at capturing needs, values, attitudes, behaviors and demographics. Product Testing. Advertising Testing. Satisfaction and Loyalty Analysis. Brand Awareness and Reach. Pricing Research.
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