ENTREPRENEURIAL OPPORTUNITIES
MARKET RESEARCH
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Businesses have discovered that emotional motives are not very strong and seldom influence consumer behavior.
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true
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false
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Either A or B
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None of the above
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Explanation:
Detailed explanation-1: -Emotional motives are reasons to purchase based on feelings and emotions. Emotional motivation is based upon the principle that consumers wish to seek pleasure and avoid pain. Love, affection, passion, and happiness are emotions that consumers like because they bring pleasure.
Detailed explanation-2: -Self-Interest. Self-interest is one of the most important driving forces of consumer behavior. Difficulty or Barriers. Our second factor is difficulties or barriers. Perception. Perception is our third consumer behavior factor. Demographics. Culture. 04-Nov-2020
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