ENTREPRENEURIAL OPPORTUNITIES
MARKET RESEARCH
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Comments made on Twitter can be monitored and provide businesses with useful qualitative research. Which of the following methods of data collection is this an example of?
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Social media
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Surveys
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Observation
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Questionnaires
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Explanation:
Detailed explanation-1: -Person-to-Person Communication: A market researcher can ask a question to their followers easily on Twitter. You can receive feedback in a few seconds. Twitter removes the obstacles that prevented you from having low-key, personal conversations with your market.
Detailed explanation-2: -Competitor research Following a competitor’s social media channels helps brands understand what audiences engage with and which content they ignore. Brand teams gain a deeper insight into the mindset of their competitors’ clients.
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