ENTREPRENEURIAL OPPORTUNITIES
MARKET RESEARCH
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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true
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false
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Either A or B
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None of the above
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Detailed explanation-1: -Stage #1: Problem Recognition. Stage #2: Information Search. Stage #3: Evaluation of Alternatives. Stage #4: Purchase Decision. Stage #5: Purchase. Stage #6: Post-Purchase Evaluation.
Detailed explanation-2: -Consumers are defined as individuals or businesses that consume or use goods and services. Customers are the purchasers within the economy that buy goods and services, and they can exist as consumers or alone as customers.
Detailed explanation-3: -The consumer decision-making process consists of seven steps, which are a stimulus, need recognition, information search, evaluations of alternatives, purchasing decisions, and evaluation of purchase decisions. These steps can be a guide for marketers to understand and communicate effectively to consumers.
Detailed explanation-4: -Complex buying behavior. Dissonance-reducing buying behavior. Habitual buying behavior. Variety-seeking customer. 21-Sept-2022