ENTREPRENEURSHIP

ENTREPRENEURIAL OPPORTUNITIES

MARKET RESEARCH

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Graham wants some quick, informal feedback on his business ideas from friends and family. His best option would be:
A
Share a survey and invite comments on Facebook
B
Hand a written questionnaire to local shoppers
C
Send a mailing to 500 local residents
D
Commission a local market survey agency
Explanation: 

Detailed explanation-1: -Market survey is the survey research and analysis of the market for a particular product/service which includes the investigation into customer inclinations. A study of various customer capabilities such as investment attributes and buying potential.

Detailed explanation-2: -Open ended questions allow you to better understand the respondent’s true feelings and attitudes about the survey subject. Close ended questions, due to their limitations, do not give respondents the choice to truly give their opinions. Both closed and open ended questions used in surveys have their benefits.

Detailed explanation-3: -It’s too much effort. The context is not explained. The purposes doesn’t seem legitimate. The information is too sensitive.

There is 1 question to complete.