ENTREPRENEURIAL OPPORTUNITIES
MARKET RESEARCH
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Quota
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Cluster
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Snowballing
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Stratified
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Detailed explanation-1: -Snowball sampling or chain-referral sampling is defined as a non-probability sampling technique in which the samples have rare traits. This is a sampling technique, in which existing subjects provide referrals to recruit samples required for a research study.
Detailed explanation-2: -Advantages. Snowball sampling allows researchers to access hard-to-find populations. The exponential forms of the method enable the sample size to expand rapidly. Because it is a non-probability sampling method, researchers don’t need a complete list of the population.
Detailed explanation-3: -In sociology, “snowball sampling” refers to a non-probability sampling technique (which includes purposive sampling) in which a researcher begins with a small population of known individuals and expands the sample by asking those initial participants to identify others that should participate in the study.