ENTREPRENEURSHIP

ENTREPRENEURIAL OPPORTUNITIES

MARKET RESEARCH

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
In-depth interviews are ideal for researching which of the following?
A
Topics concerning market characteristics
B
Sensitive, personal and confidential topics
C
Reactions to a new advertising campaign
D
Straightforward, quantifiable and easy-to-explain topics
Explanation: 

Detailed explanation-1: -Sensitive topics may include victimization experiences, criminal offending behaviors, substance use, and deaths of loved ones. However, benefits to conducting interviews on sensitive topics may outweigh risks of harm and there are strategies for researchers to mitigate potential harm.

Detailed explanation-2: -The goal of unstructured interviews is to gain an understanding of the complex behaviour, thoughts, and feelings of the respondent. This makes them very useful for examining sensitive topics. Some sociologists claim that unstructured interviews are the most effective when they are combined with participant observation.

Detailed explanation-3: -An in-depth interview is an open-ended, discovery-oriented method to obtain detailed information about a topic from a stakeholder. In-depth interviews are a qualitative research method; their goal is to explore in depth a respondent’s point of view, experiences, feelings, and perspectives.

There is 1 question to complete.