ENTREPRENEURIAL OPPORTUNITIES
MARKET RESEARCH
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Primary data
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Secondary data
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Quantitative data
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None of the above
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Detailed explanation-1: -These are the data that are collected for the first time by an investigator for a specific purpose. Primary data are ‘pure’ in the sense that no statistical operations have been performed on them and they are original. An example of primary data is the Census of India.
Detailed explanation-2: -Primary data include information collected to fit a specific purpose, which can help you identify and understand the target market.
Detailed explanation-3: -An advantage of using primary data is that researchers are collecting information for the specific purposes of their study. In essence, the questions the researchers ask are tailored to elicit the data that will help them with their study.
Detailed explanation-4: -Primary data refers to information that is collected by the researcher specifically for the project at hand. This method is useful when simply relying on secondary data is not sufficient.