ENTREPRENEURIAL OPPORTUNITIES
MARKET RESEARCH
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Snowballing
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Quota
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Convenience
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Cluster
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Detailed explanation-1: -Snowball sampling uses a small pool of initial informants to nominate, through their social networks, other participants who meet the eligibility criteria and could potentially contribute to a specific study. The term “snowball sampling” reflects an analogy to a snowball increasing in size as it rolls downhill.
Detailed explanation-2: -Probability sampling methods. As suggested, probability sampling is a type of sampling in which every single member of a group has an equal probability of being selected for the survey.
Detailed explanation-3: -In purposive sampling, the researcher uses their discretion to select suitable participants for the study, based on their knowledge of the context of the systematic investigation. However, in snowball sampling, the researcher depends on existing research participants to help identify other potential subjects.