ENTREPRENEURIAL OPPORTUNITIES
MARKET RESEARCH
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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True
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False
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Either A or B
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None of the above
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Detailed explanation-1: -The purpose of a focus group is to gather qualitative feedback from a group of people on a particular topic or product. The feedback is used to gain insights into consumer behavior and to gain a better understanding of how people think and feel about a product or service.
Detailed explanation-2: -Question 20 Which of the following statements about focus groups is NOT true? Focus groups are not effective for collecting large amounts of descriptive data about a population, The moderator of a focus group should know the purpose of the research so that he or she can keep the focus group on track.
Detailed explanation-3: -A focus group is a group of people offering advice and opinion without prompting. . A focus group is a means of finding out what a range of different people think about something.